Control Group |
mHealth text messages using mobile phones |
This group will not receive the mHealth intervention but will be offered standard antenatal care in line with the Reproductive, Maternal, Neonatal Child and Adolescent Health (RMNCAH) national guidelines which include four or more antenatal care visits, intermittent preventive treatment for pregnant women, tetanus toxoid vaccine, prevention of mother to child transmission of HIV and skilled attendance at delivery |
The intervention will end when the last enrolled participant gets her last set of messages at week 38 or if she gives birth prior to her 38th week of pregnancy projected to be six months’ post-intervention period. |
The control group will not receive any intervention apart from the standard antenatal care. |
428 |
Active-Treatment of Control Group |
Experimental Group |
mHealth text messages using mobile phones |
One message per month will be sent in the first trimester, two messages per month in the second trimester and then messages will intensify to one per week from week 27 until delivery. |
The intervention will end when the last enrolled participant gets her last set of messages at week 38 or if she gives birth prior to her 38th week of pregnancy projected to be six months’ post-intervention period. |
Pushed text messages in the form of Short Messages Service (SMS) will be sent to intervention participants from the mHealth platform. To complement health information given to expectant young women according to their gestational age, text messages will be tailored and staggered according to gestational ages of intervention study participants. All intervention participants will receive a welcome message regardless of their gestational age. Prompt reminders and educational text messages will be sent between 24 and 48 hours prior to the scheduled appointment. Additionally, for the intervention participants, communication will be both unidirectional and bidirectional with the initial contact coming from the integrated mHealth system. Process monitoring will be done throughout the intervention period to ensure there is implementation fidelity and systemic functionality as envisioned by the study.
In line with the new WHO recommendations of increased antenatal contacts to at least eight, one contact in the first trimester, two contacts in the second trimester and five contacts in the third trimester, the frequency of the messages sent to intervention participants will follow a similar pattern. One message per month will be sent in the first trimester, two messages per month in the second trimester and then messages will intensify to one per week from week 27 until delivery.
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